Real411.org
disinformation reporting platform
In the lead up to the 2019 South African Elections, I teamed up with Clint Corden and Vumile Mavumengwana to produce a launch campaign for an online disinformation reporting platform.
Thank you to our inspiring clients; Andrew Bird and Sarah Blake from Media Monitoring Africa.
The following are samples of writing for website, social media and event collateral.
Website copy
Keeping it real
The always-on social media world of likes and bots is the new battleground for votes during elections.
What seems true could be designed to influence opinions and behaviour. This misleading content is called digital disinformation.
Digital disinformation is false, inaccurate, or misleading information designed, presented and promoted to intentionally cause public harm.
The Real411 website and app provide citizens a means to report suspected disinformation.
Uphold democracy and fair elections for all.
Report disinformation.
Social Media
Manga is Zulu for lies. “No more manga manga / lies lies.”
Event Collateral
no
manga manga
report disinformation at
real411.org
no more lies
with likes
report disinformation at
real411.org