Recommendations
Felix Kessel
Creative Lead WPP Team, Johannesburg
Kerry is a rare breed of talent. Creatively forward-thinking and practically realistic. She sees the world from an angle most people find immensely rewarding once led there by the intelligence, wit and charisma inherent in her work. A true gem.
Andy Grant
Executive Creative Director & Photographer
I had the pleasure of working with Kerry at Ogilvy and TBWA in South Africa. She is one of the smartest and funniest people I know. She lights up every room with her contagious positive energy and is an absolute joy to work with. Any agency would be extremely lucky to have her.
Gary Du Toit
VP Creative Director, BBDO, New York
Kerry is not only an exceptional copywriter but a passionate presence whose amazing people skills make her one of the most popular creatives I’ve ever worked with. She is no pushover, however, and her extreme likeability and easy-going attitude belie an iron will and uncompromising work ethic.
She has an ever-increasing range of cultural interests, which perhaps explains why she was doing collaborations with people outside the advertising world long before “non-traditional” became a buzzword.
Kerry wouldn’t know a silo if she fell over one and must wonder why the rest of us struggle to think outside the box when for her, thinking outside the dodecahedron presents no particular challenge.
Avital Pinchevsky
Global ECD, David & Goliath, LA
Kerry is a strong creative and wonderful writer, a conceptual big idea thinker but equally craft and detail-orientated.
She is a warm, funny person with much management experience and strong interpersonal skills. Kerry is fluent in traditional advertising but also has impressive digital chops. Kerry is a gem and an asset. I miss working with her.
Donovan Bryan
Executive Creative Director, McCann, Frankfurt
Kerry is one of the biggest thinkers on the planet and pushes hard for great ideas. On top of being so talented, she is a lot of fun to be around. This means she is able to push everyone within an inch of their lives and the result makes them thank her for it.
Matt Ross
Group Executive Creative Director,
Accenture Song, Cape Town
Kerry is an extremely talented and smart creative director whom I would recommend highly. She understands the value of having two creative streams to draw on, her mind and the world around her - this is rare, where most creative people defer to one or the other.
She is a strong leader and influencer who guides rather than points, a management skill that I believe is one of the most important, if not the most important.
Lastly, she is a lovely and easy person to work with. Miss Friend is certainly a friend!
Chief Creative Officer, Grey, Africa
Kerry is a culture maven and possibly one of the most original thinkers I've met. Her curiosity and fearless embrace of new technologies lead her to solutions most people wouldn't have thought of.
Conan Green
Executive Creative Director , Melbourne
Kerry is a digital-first, disruptive-thinking, progressive creative. She's always ahead on trends, and tech and pushing briefs in unexpected ways.
Another strength is her ability to push an idea through all the hoops, production and client approvals to get it made, something not enough creatives do. It was a pleasure to work with and learn from Kerry.
President & Chief Creative Officer, Grey London
Kerry is a talented and respected Creative Director responsible for some of the coolest and most awarded digital projects to come out of South Africa.
She’s one of the most energetic and passionate people I know, with a strong sense of social purpose which has made her vital to the Maker community where she has helped create many programmes to support those who would otherwise be overlooked.
As an author, she was one of four global ‘makers’ to contribute to my book “Creative Superpowers”, which also highlighted her brilliantly geeky contributions to social justice and equality. She’s positive, funny and full of creative spark. If she wasn’t on the other side of the world I’d hire her in a second.
Damon Stapleton
Chief Creative Officer, The Monkeys, Aotearoa
Kerry is not constrained by boundaries. She really is somebody who will find the idea wherever it is.
On top of this she really is a great person. Other creatives will gravitate towards her because she cares about other people.
Hayley Doron-Weil
Partner at Weil&Co
Kerry is a creative force and stops at nothing to produce magic. It is both inspiring & motivating to watch Kerry work as she does everything with so much passion.
Working with Kerry has changed the way that I do things & has shifted my perception of what advertising should be to what it could be. She has the unique ability to turn an ordinary brief into a very special piece of work. This isn't something that can be said for a lot of people.
Simon Fabricius
Digital Creative Director VMLY&R Johannesburg
Kerry’s insatiable creative curiosity drives her to develop innovate ideas and standout, non-traditional work. She is a talented writer, a seasoned creative and an inspiring leader. I had the pleasure of working for and learning from Kerry, and hope to again one day
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